Nike Air Max Day

In celebration of Nike Air Max Day 2023, GAUCHOWORLD was enlisted by global fashion boutique END Clothing to boost excitement around the re-launch of a classic Nike silhouette.

Searching through our community network, we identified Bettina Khiroun, Head of Accessories at cult fashion label Mowalola, to be a perfect collaborator on the project. The IRL extension of the campaign was a bag-making upcycling workshop led by Betty at END’s Soho store. I assisted in producing the event and interviewed Betty for a feature on the campaign rollout.