Ellie Muir is a writer and editor specializing in agenda-setting features and analysis about pop culture, lifestyle, gender, style, Gen Z and music.

She works as a Senior Culture and Lifestyle Writer and Assistant Editor at The Independent, based in New York. Ellie relocated from London in March 2026. She previously worked as a staff writer at Time Out.

Her Substack, called What’s Your Lore?, is launching in November 2026.

She has been featured in British Vogue and appeared on BBC’s Woman’s Hour. As a creative producer, her past clients have included Nike, Salomon, adidas, MTV and END.

For inquiries: ellie@elliemuir.com