Salomon and Gauchoworld: Movers Win

A GAUCHOWORLD campaign with Salomon – developed in-house at our creative studio Pifivy – to mark the release of Salomon’s XT-6 coffee colourway.

I produced an event at the iconic Ministry of Sound to mark the campaign’s release, and curated the lineup, which featured some of London’s best talent.

Each guest was given a co-branded pedometer when the arrived, and those who reached the most steps were rewarded with Salomon prizes.